Back Yourself
Back Yourself
BACKD helps you stay accountable to your fitness goals by putting real stakes behind your commitment.
BACKD helps you stay accountable to your fitness goals by putting real stakes behind your commitment.
OR PAY THE PRICE.
OR PAY THE PRICE.
How It Works
How It Works
People are more motivated to avoid losing something than to stand to gain something new. That’s called loss aversion.
BACKD uses this by putting real stakes behind your goal. When there’s something to lose, skipping a workout or quitting early no longer feels harmless. It creates a clear consequence, making your commitment feel real when motivation starts to fade.
People are more motivated to avoid losing something than to stand to gain something new. That’s called loss aversion.
BACKD uses this by putting real stakes behind your goal. When there’s something to lose, skipping a workout or quitting early no longer feels harmless. It creates a clear consequence, making your commitment feel real when motivation starts to fade.
Choose Your Challenge
Choose a certain event, fitness routine or weight loss goal. And our personal trainers will handcraft weekly tasks for you to complete.
Choose a certain event, fitness routine or weight loss goal. And our personal trainers will handcraft weekly tasks for you to complete.
Back Yourself
Put your money on the line and back yourself to hold yourself accountable.
Put your money on the line and back yourself to hold yourself accountable.
Submit Proof
While involved in the trial we will require Strava, Apple Fitness or Garmin to verify results. (Full app integration will be a feature once our app goes live.)
Complete Tasks
Close your task rings. Go into the draw to win weekly prizes from the BACKD community prize pool.
Close your task rings. Go into the draw to win weekly prizes from the BACKD community prize pool.
Close your task rings. Go into the draw to win weekly giveaways from the BACKD prize pool.
Frequently Asked Questions
Frequently
Asked Questions
What is Backd?
Backd is a fitness accountability product where you put real stakes behind your goal. You choose a challenge, commit to the contract, submit proof, and stay accountable until the finish line. The idea is simple: when quitting has a consequence, showing up becomes easier.
How does the trial work?
We are running a small manual trial before building the full Backd app. You apply through the link on our homescreen, we review your details, and when accepted, we help set up your challenge. During the trial, you will complete check-ins and submit proof of task completion.
Do I have to pay money upfront?
For the trial, we may ask accepted users to commit a stake amount as part of their challenge. The exact amount and rules will be made clear before you join.
What happens if I complete my challenge?
If you complete your challenge and meet the agreed rules, you successfully finish the Backd trial. Every completed task results in the return of that part of your stake. At the end of each week all participants of the trial that have completed 100% of their tasks go into the draw to win giveaways from the Backd community prizepool.
What happens if I fail?
If you do not meet the agreed challenge rules, you lose a portion of the stake you committed in your onboarding contract. That consequence is the point. Backd is designed to make quitting feel real, not theoretical. The exact trial rules will be explained before anyone starts. In future versions, failed stakes will go toward charity and the Backd community pool. For the trial, we will keep this simple, transparent, and confirmed upfront.
Is Backd an app yet?
Not yet. We are starting with a simple trial to test whether people actually want this and whether the accountability model works, as it has been proven in other studies on Loss Aversion. The full app will be built around what we learn from early users, not guesses.
How much money do I need to put on the line?
That depends on what feels meaningful to you. The stake needs to be enough to create accountability, but not so much that it becomes reckless or stressful. During onboarding, we will ask what amount would make you take the challenge seriously.
What if I get sick or injured?
If you get sick, injured, or face a genuine issue that affects your challenge, contact us as soon as possible. The trial will include basic rules for exceptions, but the goal is fairness, not punishment for things outside your control. Our trainers will assist you in resculpting your training plan to accomodate and rehabilitate the injury of concern.
Why does putting money on the line work?
Because people feel the pain of losing something more strongly than the excitement of gaining something. This is due to the theory of Loss Aversion. Backd uses that principle to turn your goal into a real commitment. Motivation fades, but consequences have teeth.
What is Backd?
Backd is a fitness accountability product where you put real stakes behind your goal. You choose a challenge, commit to the contract, submit proof, and stay accountable until the finish line. The idea is simple: when quitting has a consequence, showing up becomes easier.
How does the trial work?
We are running a small manual trial before building the full Backd app. You apply through the link on our homescreen, we review your details, and when accepted, we help set up your challenge. During the trial, you will complete check-ins and submit proof of task completion.
Do I have to pay money upfront?
For the trial, we may ask accepted users to commit a stake amount as part of their challenge. The exact amount and rules will be made clear before you join.
What happens if I complete my challenge?
If you complete your challenge and meet the agreed rules, you successfully finish the Backd trial. Every completed task results in the return of that part of your stake. At the end of each week all participants of the trial that have completed 100% of their tasks go into the draw to win giveaways from the Backd community prizepool.
What happens if I fail?
If you do not meet the agreed challenge rules, you lose a portion of the stake you committed in your onboarding contract. That consequence is the point. Backd is designed to make quitting feel real, not theoretical. The exact trial rules will be explained before anyone starts. In future versions, failed stakes will go toward charity and the Backd community pool. For the trial, we will keep this simple, transparent, and confirmed upfront.
Is Backd an app yet?
Not yet. We are starting with a simple trial to test whether people actually want this and whether the accountability model works, as it has been proven in other studies on Loss Aversion. The full app will be built around what we learn from early users, not guesses.
How much money do I need to put on the line?
That depends on what feels meaningful to you. The stake needs to be enough to create accountability, but not so much that it becomes reckless or stressful. During onboarding, we will ask what amount would make you take the challenge seriously.
What if I get sick or injured?
If you get sick, injured, or face a genuine issue that affects your challenge, contact us as soon as possible. The trial will include basic rules for exceptions, but the goal is fairness, not punishment for things outside your control. Our trainers will assist you in resculpting your training plan to accomodate and rehabilitate the injury of concern.
Why does putting money on the line work?
Because people feel the pain of losing something more strongly than the excitement of gaining something. This is due to the theory of Loss Aversion. Backd uses that principle to turn your goal into a real commitment. Motivation fades, but consequences have teeth.
Partnered Charities
Partnered Charities
Failed stakes don't disappear. 70% goes to your charity of choice. The other 30% goes into the BACKD Community Prize Pool — real giveaways, at the end of the trial, for the people who actually did the work.
Failed stakes don't disappear. 70% goes to your charity of choice. The other 30% goes into the BACKD Community Prize Pool — real giveaways, at the end of the trial, for the people who actually did the work.
Beyond Blue
Mental health is the foundation everything else is built on. When you don't back yourself, your stake backs the Australians who need support most.
Beyond Blue
Mental health is the foundation everything else is built on. When you don't back yourself, your stake backs the Australians who need support most.
We Are Mobilise
Every week you fail is a week someone else gets a hand up. We Are Mobilise turns your missed sessions into housing, essentials, and real change for Australians facing homelessness.
We Are Mobilise
Every week you fail is a week someone else gets a hand up. We Are Mobilise turns your missed sessions into housing, essentials, and real change for Australians facing homelessness.
Lifeline
13 11 14 exists because some people have no one to call. Your stake goes to making sure that line stays open — because backing yourself starts with knowing help is there when it's not.
Lifeline
13 11 14 exists because some people have no one to call. Your stake goes to making sure that line stays open — because backing yourself starts with knowing help is there when it's not.
RFDS
For millions of Australians in the bush, the RFDS is the only healthcare that exists. When you don't show up for your goals, your money shows up for them.
RFDS
For millions of Australians in the bush, the RFDS is the only healthcare that exists. When you don't show up for your goals, your money shows up for them.
NBCF
The National Breast Cancer Foundation funds the research that saves lives — and exercise is one of the most proven ways to reduce risk. Back yourself in the gym, and back the fight at the same time.
NBCF
The National Breast Cancer Foundation funds the research that saves lives — and exercise is one of the most proven ways to reduce risk. Back yourself in the gym, and back the fight at the same time.
ABCF
Brain cancer is one of the most underfunded and devastating cancers in Australia. Your stake doesn't disappear when you fail — it goes somewhere that matters.
Every meeting into clear, actionable outcomes
Every meeting into clear, actionable outcomes
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